geodemographic segmentation


geodemographic segmentation
Marketing segmentation in which consumers are grouped according to demographic variables, such as income and age, and identified by a geographic variable, such as post code or zip code. The base data is obtained from the census data. Two principles are involved:
(1) people who live in the same neighbourhood, defined by a census enumeration district, are likely to share similar buying habits;
(2) neighbourhoods can be categorized in terms of their populations: two or more neighbourhoods with similar populations can be placed in the same category. See geographic information system

Big dictionary of business and management. 2014.

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  • Geodemographic segmentation — is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences… …   Wikipedia

  • demographic segmentation — Dividing a market into groups based on such demographic variables as age, sex, family size, family life cycle, income, occupation, education, religion, race, or nationality (see also market segmentation). While demographic segmentation has been… …   Big dictionary of business and management

  • market segmentation — The division of a market into homogeneous groups of consumers, each of which can be expected to respond to a different marketing mix There are numerous ways of segmenting markets, the more traditional being by age, sex, family size, income,… …   Big dictionary of business and management

  • psychographic segmentation — Dividing a market into different groups, based on social class, lifestyle, and personality characteristics. See also geodemographic segmentation; market segmentation …   Big dictionary of business and management

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  • Geodemography — includes the application or study of geodemographic classifications for business, social research and public policy but has a shorter history in academic research seeking to understand the processes by which settlements (notably, cities) evolve… …   Wikipedia

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  • ГЕОДЕМОГРАФИЧЕСКАЯ СЕГМЕНТАЦИЯ — (geodemographic segmentation) См.: сегментация рынка (market segmentation). Бизнес. Толковый словарь. М.: ИНФРА М , Издательство Весь Мир . Грэхэм Бетс, Барри Брайндли, С. Уильямс и др. Общая редакция: д.э.н. Осадчая И.М.. 1998 …   Словарь бизнес-терминов

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